Industry News

Cycling Weekly turns pink for Giro d’Italia special issue

Cycling Weekly has replaced its red masthead for the first time in over 50 years to reveal a pink special issue in celebration of the 2018 Giro d’Italia.

The red logo has featured on every weekly issue since May 2, 1964 – the same year that the magazine rebranded from Cycling and Mopeds to Cycling. Cycling Weekly recently revealed a redesign with a new-look cover to creatively highlight its authoritative voice in the cycling sector.

Simon Richardson, Editor of Cycling Weekly, commented: “This is a big move for such an historic brand like Cycling Weekly to depart from its traditional brand colours. As soon as I saw our white logo on the pink background, I instantly knew we had to go for it.

“The distinctive pink creates a bold look that fits perfectly for this issue, which is the must-have companion for anyone following this year’s Grand Tour races.”

The special issue previews the Italian Grand Tour, giving cycling enthusiasts all the race information they need.

The first Cycling Weekly Awards will also be launched this year, with the ceremony taking place at 8 Northumberland Avenue in London on December 12. This celebration of road cycling includes categories for the best riders, best club, local hero and the Lifetime Achievement Award.

Available in both print and digital, Cycling Weekly is on sale today, with a cover price of £2.99.

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