Following the recent partnership between TikTok & the Hearst brands, Women's Health & Men's Health, we spoke with the Head of Social Strategy about the process behind this collaboration. Having started in the industry before Instagram or TikTok even existed, Lauren Smith has been at the forefront of social media management from the very beginning. Smith explains how she successfully manages the social media strategy of 13 Hearst brands, how Instagram reels will change the way we interact with the platform and future social media trends she's interested in.