Readly brings together thousands of magazines in a single all-you-can read subscription. In this week’s Under The Radar, Global Partnerships Director Rob Hanlon talks about the platform's efforts to reach new readers and the importance of finding brands that fit.

We spoke with Content Producer at the Beano comic, about what they have done for children over lockdown, why their subscriptions strategy has been so successful and the importance of innovation within magazine businesses to keep in line with consumer trends.

We spoke with Vogue's Communications Director about the recent Billie Eilish cover that went viral, the highlight of her career and the importance of measuring the impact of a campaign.

As editorial teams become more remote, we inevitably are looking to technology to solve the challenges that this brings. We spoke with Dan Reeves, Co Founder of the TRUE 212 platform which has recently launched LOYAL AI, an AI-driven journalism tool to help solve this problem and assist journalists in their workflow. Read the full interview to hear about how you effectively use LOYAL as both a journalist and publisher and the power of technology and digital transformation to deliver publishers the ability to do what they do best: create fantastic content and editorial.

We spoke with Head of Optimisation at Daydot about her career, the benefits of being subscription-first and how Artificial Intelligence is the next big thing on her radar.

"At Grazia we've always started with the reader. We consistently look to the audience insight and we've always aimed to be "inside her head." Lauren Holleyoake, publisher of Grazia, has worked on the magazine for the nearly a decade and has invaluable insight into what makes one of the UK's most famous women's magazine brands tick.

Monique charts us through the lifecycle of her events portfolio over the last year, how hybrid events have evolved and what we should expect from the new hybrid format. Through a number of case studies Monique highlights a key realisation event organisers have had: "that there is a far bigger audience out there than they had imagined." As a result, "a whole new space has opened up for online meetings and events" and the potential to reach new communities, build on these relationships and keep the energy going all year round, not just at a physical event once a year.

Nikki Clare describes the rollercoaster of change the Hearst events portfolio has gone through over the last year and how audience expectations have now changed to become more accepting of flexible formats such as speakers dialling in. What is important to remember however is that one shouldn't host hybrid for the sake of it. "There must be a clear purpose and benefit to it."

"When nobody minds that you are getting it wrong, you end up innovating and doing a shed load right." This is how Jackie Scully, Executive Director of Think Publishing and B2B lead in their recent Re:member report, summarised the positive outcomes of the pandemic. "In the last year... we didn't have the time to waste and we moved into a world where agility and lack of perfectionism was celebrated." Jackie spoke to us following the release of the Re:member report about the main findings, what surprised her most and the importance of focusing on the members of the future.

Working as the Video Lead for Cosmopolitan, Edie Jefferys believes that the sky is the limit having managed to get through this tumultuous year which forced production teams to carry out their work entirely at home. From launching video series for ELLE and producing content watched by millions across all platforms, no wonder Edie was named one of our 30 Under 30 winners. "Be adaptable and learn as much as you can," she says when asked to give advice on getting into the industry. "Video production requires an incredibly wide skill set, so make sure you try a bit of everything. Practice practice practice."

Former PPA Scotland Director and current Digital Producer at The Big Issue, Laura Kelly has always been enraptured by magazines and the power they have in building communities. This is exactly what The Big Issue are achieving with their recent LinkedIn partnership, which Laura explains more about while also highlighting how important magazine's have been at a time when we are all craving connection.

What better way to maintain credibility and trust in your product as a journalist than putting the power directly in the hands of the consumer to rate and review. Sabrina Sahota, winner of one of our PPA 30 Under 30 awards, did exactly this at MadeForMums, introducing home tester panels and group testing. "Consumer testing provides important evidence that almost cuts through the marketing," she says. "Once you've put the products to the test on a day-to-day basis then you start to understand the real quirks and niggles, which is what consumers really want to know about."

We spoke with Darren Styles OBE, the MD of PPA member Stream Publishing about how the company looks different to a year ago, the highly successful 2020 Attitude Awards and the exciting possibilities of new acquisitions.

How do you effectively use data to enrich editorial content? What can branded content learn from luxury magazines? These are all questions that Emily Maitland, part of the PPA 30 Under 30 Class of 2020, has the answers to.