*UPDATED ARTICLE

On 12 June 2020, the Government finally published full details of how its new concept of ‘flexible furloughing’ will work from 1 July until 31 October 2020. If you are planning to utilise the scheme during this period, you may want to take a deep breath and be prepared for some serious head scratching – they have not made it easy.

The ASA is announcing the introduction of a UK Scam Ad Alert system in conjunction with the world’s biggest digital advertising and social media platforms, including Facebook and Google. This follows the completion of a successful three month trial of the initiative.

Last week, PPA repeated our call for the extension of the business rates relief scheme to include publishers. Since the start of the COVID-19 crisis we have called for government to extend the scope of the business rate holiday for hospitality, retail and leisure business to include publishers.

Harper’s Bazaar has revealed a limited-edition July cover in support of the NHS. Copies of the special issue will be distributed for free at major hospitals across the UK as part of Hearst’s involvement in Project Wingman, an initiative that helps frontline NHS staff deal with the stresses of the coronavirus through the creation of ‘wellness lounges’.

As part of the acquisition of TI Media, which completed in April, Rachel Addison has been appointed to the Board of Future PLC as Chief Financial Officer with effect from 1 June 2020.

The Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) Annual Report 2019 published today (Wednesday 3 June) reveals how the use of technology has helped them to be more effective in how they regulate UK advertising and protect consumers and businesses.

Yesterday the PPA hosted a PPA Live! session with Anna Bassi, Editor-in-Chief of The Week Junior. In her conversation with Barry McIlheney, Bassi spoke about how The Week Junior in the UK and the US educates children in a "clear, concise and objective" way.

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