To deliver digital products that genuinely resonate with their audiences, publishers should be brave, responsive, and true to what makes them special. That was one of the key themes coming out of a packed line-up of experts in their field who appeared across six sessions on the Product Stage at the PPA Festival in London on May 19th 2022.

Readly has strengthened its news offering with The Week magazine joining the platform. The Week is now available on the Readly app for its subscribers.

The author and freelance journalist has just joined the team.

Knowing your audience, growing your audience and connecting with that audience were key themes coming out of the PPA Festival’s AUDIENCE stage on Thursday 19 May. Five sessions, 14 speakers and a whole heap of practical takeaways and advice to help us all put customer and community at the heart of the way we communicate.

The new name and look follows extensive research into the shifting attitudes and aspirations of the brand’s loyal readership over the past couple of years.

On Thursday May 19, the PPA hosted one of its biggest events of the year, the PPA Festival. To kick the day off we heard from our Chief Executive Officer, Sajeeda Merali about what the sector means to her, the transformative new vision of the PPA under her leadership, and what to expect from the PPA in the near future.

Hearst UK has reimagined its existing events business to become HearstX. HearstX will create experiences for both the physical and the digital worlds, leveraging emerging technology including VR and AR, as well as repurposing the business’ flagship brand events into bespoke, curated experiences.

As part of an exclusive world-wide collaboration, fashion designer Victoria will feature on the cover of Grazia UK’s ‘Luxe Issue’ in addition to 13 of Grazia’s international editions.

Walstead announced that it has signed a long-term deal with Telegraph Media Group (TMG) to print The Saturday Telegraph magazine and Luxury supplements. The deal, which will see both publications printed at Walstead’s Bicester facility, starts next week with the 21 May issue of Saturday magazine.

Integration saves ad sales teams 12 hours per deal and helps facilitate faster, more accurate media transactions.

Future has strengthened its position in the US Women’s Lifestyle market with the acquisition of leading digital-only women’s lifestyle publisher WhoWhatWear.

Leading magazine and newspaper app Readly has named award-winning German content marketing and PR group fischerAppelt as their new branding and creative agency. Together they are now launching a campaign pushing the brand essence of the subscription service as an inexhaustible world of knowledge, information and entertainment.

Audience engagement is top of the wish list for publishers and media brands looking to successfully build and monetise specialist communities. But, with competition for attention harder than ever, how can organisations best understand, nurture and connect with those communities? That’s what our great line-up of speakers on the Audience stage at PPA Festival are ready to discuss. Here are five quick insights…