Industry News
Future introduces new homes media brand
This latest launch aims to address the shifting behaviours of the next generation of home interest consumers.
Industry News
Industry News
The Spectator has appointed Canopy Media to work on its display, digital and email advertising sales.
The magazine previously commissioned Canopy to manage its insert and classified sales in 2015 and 2017.
Established in 1828, The Spectator continues to dominate in a digital era – 70,000 print subscribers are now joined by two million people who read the magazine online.
Editor of The Spectator Fraser Nelson cites reader engagement as the magazine’s greatest asset. The latest ABC results reported a 7% increase in print and digital and a 27% increase in digital subscriptions (Jul-Dec 2017 year-on-year).
The move means Canopy will handle the brand’s display and digital advertising with immediate effect.
Canopy also has partnerships with TI Media, Haymarket Media Group, HELLO! magazine, The Guardian and The Daily Telegraph.
This latest launch aims to address the shifting behaviours of the next generation of home interest consumers.
Publishers’ Licensing Services (PLS) and the Authors’ Licensing and Collecting Society (ALCS) have confirmed their support for the development of a new collective licence by the Copyright Licensing Agency (CLA), the first of its kind in the UK to support the use of text in generative AI applications.
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