The first of these is that attitude and Winq, a gay quarterly journal for gentlemen, will merge together to create a gay media “superbrand” that will be published in six countries and five languages across print, digital and social platforms.

An all-new attitude in an enhanced format with higher production values and an increased page count will be released on April 26.

This will be the first issue published under new Editor-in-Chief Cliff Joannou. Joannou, who has been Editor of the print title for the past two years and first joined as Deputy Editor nearly five years ago, will step up to oversee all print and digital output at the head of a newly-combined editorial team.

attitude Publisher Darren Styles became the first gay owner of the magazine 18 months ago. He commented: “By merging our two brands , attitude and Winq, into one super-sized product, we have a unique opportunity to enhance still further what is the world’s biggest gay media brand. We are emboldened by how far we have come in so short a time.”

The new attitude website, which attracts over one million unique users a month, is also now live. It offers a wider range of functionality and content and an enhanced user experience in mobile formats.

On the events side of things, the attitude Awards, now in their seventh year, are set to return to the Camden Roundhouse on October 11, 2018, with Virgin Holidays and Jaguar confirmed as returning headline and lead sponsors respectively.

Last year’s event, hosted by Olympian Tom Daley, included attendees His Royal Highness Prince Harry, Kylie Minogue, Sam Smith and Laverne Cox.

The third annual attitude Pride Awards will reopen the Mandarin Oriental Hyde Park’s ballroom, which has undergone refurbishment, in Knightsbridge on July 6.

To benefit Pride in London, the lunchtime event applauds 10 individuals across the rainbow spectrum who have triumphed over tragedy or exemplified a cause. Last year’s host was Gok Wan, supported by Davina McCall, Nick Grimshaw and Stephen K Amos.

A few months later, attitude celebrates its 300th issue in August 2018, cover-dated September, after being launched in May 1994.