The first of these involved Vanity Fair – a fortnightly edition of which was published on Wednesday 11 March – with a special issue dedicated to Milan and Italy, distributed free to newsstands in Lombardy and also available free in the rest of the country in digital format.

The publishing company headed by Fedele Usai then extended its free digital distribution for the next three months to cover the group’s other titles. Readers can follow the instructions given on the magazines’ websites and use the associated apps to access Vogue, GQ, Wired, AD, La Cucina Italiana and Traveller free of charge, and follow the video courses of La Cucina Italiana Cooking School.

Readers can now also access the Vogue Italia archive completely free of charge.

Vogue Archive is a digital fashion archive, inaugurated in 2013 to mark the fiftieth anniversary of Vogue Italia. It’s a valuable repository which encompasses the entire history of the magazine, including features, photography, articles and advertising campaigns.

This material is available to all, free of charge, for three months. To enjoy it, readers need to go to archivio.vogue.it, click on Subscribers and select the Full Archive option. Once they’ve registered their account by entering the promotional code VARCHIVE4YOU, they’ll have full access to the archive and to Vogue Portfolio, where they can carry out unlimited searches and print high-resolution images.

“The Vogue Italia archive is the heart of our magazine; it’s our history and the compass that points to our future. By opening it to our readers free of charge, Condé Nast is offering them a ticket to a glorious journey in space and time. Work by the world’s greatest photographers will take them to fabulous places where they can have a close look at the icons of at least three generations. It’s a treasure trove of beauty and freedom, which we hope will be a comfort to all in these dark days,” said Emanuele Farneti, editor-in-chief of Vogue Italia.