As events have escalated in Ukraine and its people have shown such inspiring and courageous resistance, as well as suffering directly at the hands of the Russian invasion.

As a start point, Anthem has made a £10,000 donation to the British Red Cross Ukraine Crisis Appeal. Further to that, the company will make donations of 5% of its monthly profits to the Appeal throughout 2022. The charity has been chosen as one that directly supports the people displaced by the fighting as well as helping host countries cope with the influx of refugees, currently estimated to be over 700,000 but potentially rising as high as 4m.

Anthem will also directly encourage its readers to support the Red Cross Appeal and donate over £70,000 worth of print and online advertising inventory to promote it.

In a joint statement, CEO Jon Bickley and MD Simon Lewis explained the moves and urged the PPA and other publishers to add their weight to the Red Cross Appeal:

“We’re shocked and appalled by what’s happened in Ukraine and want to do whatever we can to help the people most affected, as well as helping to relieve pressure on the countries on Ukraine’s borders coping with the refugee crisis. This war and its possible ramifications transcend anything we’ve witnessed and we call on our colleagues in the industry to ask what you can do to support Ukraine in its fight for survival and for democracy.”

Details of the British Red Cross Ukraine Crisis Appeal can be found at: https://donate.redcross.org.uk/appeal/ukraine-crisis-appeal

Contact XSwift@redcross.org.uk at the Red Cross to offer advertising support

Contact jon.bickley@anthem.co.uk if you wish to coordinate industry activity