Does relying on acquiring audience through organic channels such as search or social deliver publishers with engaged audiences? Or is there a need to spend money to reach new audiences and build your brand? And how important are newsletters and events in the mix?

Should publishers focus on paid or organic marketing? Click here for a detailed event report and video highlights.

Click on each of the speaker videos below to hear a more in-depth opinion from each of our panellists.

Carly Steven

Head of SEO, The Sun, News UK

Carly has worked in digital media for over ten years. Now Head of SEO at The Sun, Carly leads the team in London and is overseeing the expansion of the-sun.com SEO department in New York while working closely with colleagues across News Corp. She is also co-chair of the AOP Audience Development steering group.

Charlotte Cijffers

Digital Director, Rolling Stone UK & Attitude Magazine, Stream Publishing

Charlotte is an audience growth and content specialist with over 10 years’ experience in digital publishing. In January this year, Charlotte left Dazed to launch Rolling Stone UK — the new British-based outlet for the iconic American music magazine — working with Stream Publishing and PMC on establishing the title in the UK market. She is also responsible for the ongoing digital transformation of Stream Publishing’s LGBTQ title, Attitude Magazine, with the brand set to re-launch digitally in Q2 2022.

Emma Scott

Former CEO, Beano Studios and Freesat

Emma created and led Beano Studios, where she powered the Beano’s transformation from an 80-year-old comic to a global International Emmy nominated franchise and a high-growth digital platform. Previously, Emma was Chief of Staff for the BBC Director-General and launched Freeview, the UK’s largest digital TV platform.

John Webb

Managing Director, Autovia, Demand Generation

John Webb is Managing Director for Autovia’s Demand Generation business. His role covers all aspects of building the Demand Generation business, helping clients to understand, attract, nurture and convert demand for their products and services across Autovia’s portfolio of market-leading automotive brands.