Hosted by Marie Claire’s Editor in Chief Andrea Thompson, the podcast features five women from the worlds of media, beauty and business who share their positive experiences of life after 40.

They are: broadcaster and campaigner Anna Whitehouse (AKA MotherPukka); published author and powerlifter Poorna Bell; Olympian, life coach, and personal trainer Michelle Griffith-Robinson OLY; winemaker and business leader Ntsiki Biyela; and award-winning Avon business owner Katie Joynson.

The podcast launch follows research by Avon that shows that two thirds of women globally feel their confidence is improving as they age (67%) and that ageing is not something to fear (63%).

Andrea Thompson, Editor in Chief of Marie Claire, said: “We’re delighted to be partnering on a campaign that challenges stereotypes around ageing and celebrates women as they really are.

“This series showcases five incredible women who are redefining what life looks like after 40 and are genuinely excited and emboldened by the idea of getting older.”

The Power in Ageing podcast series is available on Spotify, Apple Podcasts, Amazon Music and other podcast platforms.