In this newly created position, Tindsley will target revenue growth through the development and implementation of physical and digital brand experiences. He will be responsible for leveraging emerging technology, including VR and AR, alongside opportunities in gaming and virtual influencers to offer audiences and advertisers multi-platform experiences.

Tindsley joins Hearst UK from Farfetch, where he is currently Senior Creative Technologist, focusing on technical research, prototyping and ideation. He has over 15 years’ experience in the advertising industry, having consulted for companies including Clear Channel and M&C Saatchi and held senior positions at Microsoft, AOL and Verizon.

He takes up the position on October 31, reporting to Executive Creative Director for Hearst Solutions Mark McCafferty,

Jane Wolfson, Chief Commercial Officer at Hearst UK, said: “The appointment of Art is a real coup for Hearst UK. His experience, vision and strategic approach makes him the perfect person to lead our newly formed HearstX division.”

Mark McCafferty added: “HearstX is one of our most exciting launches, and Art will play an integral role in finding new ways to engage our loyal audiences and trusted commercial partners on both existing and new platforms. I’m looking forward to welcoming Art to our business and working with him.”

Art Tindsley said: “The future-facing strategy we're laying out with HearstX will set our commercial partners up for success, allowing them to connect with their audiences in new and powerful ways. I'm excited and privileged to lead this transformation alongside Hearst UK's talented team.”