The site’s content is focused on inspiring homes and design destinations, the latest decorating trends, best products, design classics and designer profiles. Its sleek design provides a premium experience for visitors and acts as an attractive environment for advertisers.

Livingetc.com was designed in-house by Time Inc. UK’s digital and editorial team, led by Digital Content Director Holly Boultwood.

Suzanne Imre, Livingetc Editor, said: “Livingetc is one of the UK’s most iconic interiors magazines. Launching a website that captures the essence of the brand is a natural progression to complete our 360-degree reach to deliver inspiring and useful interiors ideas to a savvy, design-loving audience.”

Sarah Rafati, Digital Business Director, added: “We know through the strong social media engagement with Livingetc that there is huge demand for modern interiors content online. The new site delivers to this customer need brilliantly – and its stylish, fully responsive design provides new and extensive opportunities for our commercial partners.”

The website is now live at www.livingetc.com.