She joins from Refinery29, which she helped launched in the UK in 2015. There she held the position of Fashion & Beauty Director and she has previously worked across digital and print titles, including Hunger, Huffington Post, MTV Style International and Pop.

“Alice brings with her a wealth of experience and ideas and I’m hugely excited to have her on board to help evolve our digital offer,” commented British Vogue’s Editor-in-Chief Edward Enninful.

Casely-Hayford added, “I am absolutely delighted to be joining an outstanding team at British Vogue as Digital Editor in this exciting new chapter. I look forward to growing Vogue's presence across all digital platforms, working with the international Vogue teams and expanding on the site's current successes.”

Over the years, Vogue has had a number of digital launches: Vogue.co.uk in 1996 with a fully responsive site design across all devices; Vogue Video in 2015; and British Vogue on Snapchat in 2017 with content tailored for the platform’s younger audience aged 13-24.

Miss Vogue debuted as a stand-alone section on the site in the same year as a hub for teenagers. Mini Vogue soon followed to meet audience demand for more childrenswear content and deliver practical advice and ideas for parents.

British Vogue has 2,793,233 unique users visiting the website, which includes Vogue Video (Google Analytics Nov 2017-Jan 2018). The brand also has more than 12 million followers across social media.

Casely-Hayford will take up her new position on March 5. In addition to her appointment, Katie Berrington has been promoted to Associate Digital Editor of Vogue.

The rest of the digital team’s members include Lisa Niven, Beauty and Health Editor; Alice Newbold, Vogue Daily Editor; Naomi Pike, Miss Vogue Editor and Social Media Manager; Alyson Lowe, Engagement Manager; Parveen Narowalia, Associate Digital Picture Editor; Lauren Dudley, Junior Digital Picture Editor; and Minnie Carver, Video Producer.