The magazine targets women aged 40-plus, featuring a mix of engaging real-life stories, practical advice, cost-saving tips, health advice, brain-training puzzles and high-street buys.

Simply You will be published monthly from May as part of a three-month trial to establish the title in the marketplace.

Created by Launch Editor Sophie Hearsey, Claire McAteer and the team behind Take a Break and that’s life magazines, Simply You carries the strap line ‘Real women, real results’ and encourages readers to explore how to be the best version of themselves.

Liz Watkinson, Managing Director of Bauer Media’s TV Listings and Real Life portfolio, commented on the launch: “The idea of a magazine using real-life stories to help, support and encourage women to fulfil their goals was seen as differentiating, relevant and appealing to the readers we spoke to.

“Executed with the inclusiveness, empathy and realism that our titles are well known for, this magazine delivers both an informative and entertaining package.”

Simply You will go on sale on May 3. Priced at £1.90, the 76-page magazine can be purchased in newsagents and supermarkets.