Matadeen joins from Vice Media, where she was Managing Director of Virtue, the creative agency by Vice. In this role, she led the brand and marketing strategies across luxury brands Chanel, Saint Laurent and Gucci – ensuring that the creative content offering was maximised across Vice and i-D platforms.

Previous to this role, Matadeen worked at Spring Studios under Robin Derrick and worked closely with clients, including Nicholas Kirkwood, Salvatore Ferragamo, Peter Pilotto and L'Oréal.

“Digital is an important aspect of our business and Priya brings strategic expertise with innovative thinking to the Vogue commercial team across branded content, partnerships, events and product,” commented Vanessa Kingori, Publishing Director of British Vogue.

Matadeen added: “I am thrilled to be joining British Vogue at such an exciting time. Digital and innovation is a key focus at the very core of our creative offering.”

In addition, Michiel Steur has recently joined the British Vogue commercial team as Special Projects and Strategy Manager. Steur was previously with Condé Nast titles British GQ and GQ Style as Business Manager and Junior Retail Editor.