Industry News
NEW ENDERS REPORT – Consumers, creators, and brands: Rewriting the media playbook
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
Industry News
Industry News
Future plc has appointed Christine Shaw as Managing Director and Senior Vice President, B2B, following on from Future’s recent acquisition of NewBay Media.
NewBay Media is an events and information business based in New York.
Shaw joins from PennWell, where she served as Senior Vice President of the technology division for 17 years. There, she oversaw 14 brands in magazines, websites and global events.
Prior to this, she was a board member for Revo Media and Group Publisher for Bonnier Publications.
Shaw commented on her new position: “I am thrilled to have the opportunity to work for Future. There is tremendous opportunity to bring together the marquee brands that were formerly NewBay Media with the world-class operations and leadership of Future.”
She has a background in driving growth in B2B markets and brings her media, technology and marketing knowledge to the role.
Zillah Byng-Thorne, CEO of Future, added: “Our expansion in the US and diversification into B2B is important strategically for us and I believe Christine’s expertise will go a long way in steering us successfully in this endeavour.”
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
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