
NEW ENDERS REPORT – Consumers, creators, and brands: Rewriting the media playbook
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
Industry News
Industry News
1854 Media, the umbrella company of British Journal of Photography (BJP), Studio 1854 and 1854 Awards, has launched a 30-day crowdfunding campaign to grow Studio 1854.
Studio 1854, the company’s rapidly growing new visual content agency, commissions visually arresting and narrative-led content for clients. It also creates paid opportunities for the BJP’s community of photographers to produce new work.
1854 Media has reported a 234% year-on-year increase in digital advertising revenues – driven by Studio 1854.
“Brands are spending more on digital advertising than on any other channel. Print media advertising has been hit particularly hard. The media companies that are surviving these changes are those who are figuring out new ways to monetise their content expertise, without compromising on the quality of their output. We have succeeded in doing this through our new creative agency, Studio 1854,” commented Marc Hartog, CEO of 1854 Media.
After a management buyout of British Journal of Photography, led and financed by Hartog, 1854 Media was founded.
Investors will own a part of 1854 Media, with investments starting at £100 with no upper limit.
Simon Bishop, Co-Founder and Partner at RBB Economics, will be joining the company’s Board of Directors.
Visit the Crowdcube page here. Since the crowdfunding campaign launched yesterday, 1854 Media has already raised £519,760 of its £400,000 target, with 200 investors so far. The company is Enterprise Investment Scheme approved.
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
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