Street distribution was successfully trialled at the end of 2017, which has led to this becoming a permanent fixture of the magazine’s distribution plan.

Copies of London Planner will be handed out at high footfall areas, including Piccadilly Circus, Covent Garden and Oxford Circus. They will also be timed to coincide with peaks in visits, such as during major sporting/cultural events or holidays in key markets.

The London visitor market is booming, with nearly 42 million visits planned for this year, up 4.4% on 2017. Tourists are spending over £25 billion in London shops, restaurants, theatres, entertainment venues and hotel rooms.

MVP Publishing Director Stewart Dymock commented: “As we evolve to meet the needs of this growing audience, I’m excited to be able to roll out this next phase of our plans.

“Our hotel coverage in London is exemplary and so this feels like the next logical step. I can’t wait to see visitors picking up and using our publication to further enhance their stay in our amazing city.”

For 34 years, London Planner has provided topical features, crucial travel information and listings in a portable format to over 100,000 tourists in London every month. It is the only magazine to be officially accredited by the Mayor’s Office.