Industry News
NEW ENDERS REPORT – Consumers, creators, and brands: Rewriting the media playbook
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
Industry News
Industry News
TI Media has announced that Soaplife magazine, which launched in 1999, will cease publication.
Angie O’Farrell, TI Media Group Managing Director, Weeklies and Lifestyle, commented: “The changing dynamics of the soap market prompted Soaplife’s recent move to weekly frequency. Unfortunately, despite our last ABC increase, the sales are not sufficient to make the title viable.
“It’s on this basis that we’ve decided to close Soaplife and focus on the remaining titles in our market-leading TV portfolio.”
The issue on sale from August 7 will be the final edition of the weekly magazine.
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
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