The four-day luxury brand experience will take place from October 11-14 at 10-11 Carlton Terrace with a curation of interviews, live talks, masterclasses, supper clubs and fitness sessions, featuring talent from the worlds of style, sport, TV, technology, travel, food and film.

Sessions already confirmed for the event include an audience with Sir Clive Woodward, a live interview with Labour MP Chuka Umunna and a special performance from award-winning musician Tom Odell. A fashion highlight will be Designer Christian Louboutin in conversation with Esquire Editor-in-Chief Alex Bilmes.

Alun Williams, Hearst UK’s Managing Director of Men’s Lifestyle, commented: “Esquire Townhouse provides the ultimate live brand experience and we’re thrilled to announce its return in 2018 and to welcome Breitling on board as our headline partner. Esquire is deeply engaged with its audience and we look forward to welcoming our high-net-worth readers into the Townhouse to experience a vast array of exciting talent and luxury brands."

In addition to a Breitling Loft space highlighting the brand’s collections, Breitling Squads – made up of members who are masters in their respective professions – will host a talk series and Breitling CEO Georges Kern will head up a squad lunch.

Kern added: “Breitling is a brand rooted in the values of style, purpose and action – qualities that align with Esquire and its audience. We are thrilled to bring the three Breitling Worlds – Air, Land and Sea – to life in the Townhouse environment.”

Other brands already confirmed as partners include SEBMAN, which will host an in-house grooming parlour, and Christian Louboutin, which will offer an exclusive experience for Townhouse guests.

Esquire Townhouse won Best Event Launch at the 2017 PPA Connect Awards.

Tickets are now on sale and the full schedule is available here.