
Bauer Media appoints new Head of People – UK Publishing
Bauer Media Group has confirmed that Paul Broughton will join its UK Publishing business as Head of People – UK Publishing.
Industry News
Industry News
ABC, the industry’s Joint Industry Currency for media brand census measurement, has this month released the first Business Media Report that is freely available to non-ABC members.
This new approach is being trialled by ABC in recognition of the fact that a large proportion of media buying in the B2B sector is conducted through small direct Advertisers.
Removing the registration paywall for this sector will allow buyers to openly access measurement data across multiple media platforms, including magazines, digital publications, emails, events, social media and websites.
Martin Hackett, Director of Standards, explained, “The move has been initiated to make it easier for media owners to promote their ABC membership to Advertisers and demonstrate their position in a market sector, while bringing greater transparency to ad trading in business media.”
View the Business Media Report here.
Bauer Media Group has confirmed that Paul Broughton will join its UK Publishing business as Head of People – UK Publishing.
On 10 July, Ofcom published its final decision on reforms to the Universal Service Obligation (USO), confirming a number of changes that will significantly affect how subscription magazines are delivered.
Chancery House, 53-64 Chancery Lane, London WC2A 1QS
If you have a member login, enter your details below. Please note, that your login is for PPA.co.uk only and not for our event sites.
If you are a member but don’t have an account yet, you can setup your account here.
Any problems, please contact membership@ppa.co.uk.