
NEW ENDERS REPORT – Consumers, creators, and brands: Rewriting the media playbook
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
Industry News
Industry News
The SPIEGEL Group, a leading media company for independent, investigative journalism in Germany, has chosen WoodWing’s Elvis Digital Asset Management (DAM) system to meet user demands for better DAM usability and help move images seamlessly between publications and channels.
The SPIEGEL Group has selected to integrate WoodWing’s Elvis DAM system, which their teams will use to collect, manage and transfer their image files. Elvis will replace the group’s in-house custom built photo library system in 2019, with the 1:1 migration already having begun. Elvis also improves collaboration with external users, who previously had to send and receive files by email or FTP.
Elvis DAM was chosen due to its state-of-the-art user interface, usability, support for a multitude of file formats and ability to be extended through plug-ins and APIs. The repository will support more than 300 users across all SPIEGEL Group departments and contain more than five million images.
To incorporate Elvis DAM into their editorial processes, SPIEGEL turned to WoodWing’s trusted German partner, ProPublish.
“We chose Elvis as our new Digital Asset management system because it better suits our requirements, has a more modern UI and uses the latest technology. It was also very important to us that WoodWing has extensive experience in the publishing industry and understands the problems we experience dayto-day”, explains Tim Strehle, DAM expert and project manager at SPIEGEL group.
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
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