
NEW ENDERS REPORT – Consumers, creators, and brands: Rewriting the media playbook
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
Industry News
Industry News
PPA Scotland's brand new podcast series features anecdotes and advice from stars of magazine media.
Today marks the launch of PPA Scotland Magazine Stories, with a first edition that features one the of leading lights of publisher podcasting, DC Thomson Media's Chris Phin.
As DC Thomson Media's Head of Podcasts, Chris Phin is a passionate advocate for the medium, as a means to get closer to your audience and to engage with younger demographics.
He tells us how he's gone from geeky beginnings to a groundbreaking senior role within Scotland's biggest magazine publisher. He also revealed how the coronavirus crisis has affected his team, and our listening habits.
Magazine Stories is hosted by Laura Kelly Dunlop. She's been working for magazines for almost 20 years and is the Business Manager for PPA Scotland. She is also the Director of the Edinburgh International Magazine Festival.
Listen at any of the links below, and please subscribe if you enjoy the podcast! We'll be back next week with an insightful interview from Holyrood magazine Editor Mandy Rhodes.
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
The PLS Conference 2025 brings together leading voices in publishing, who will be exhibiting and hosting an expert-led session.
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