Vogue Fashion Now will encompass numerous initiatives to support and highlight the talent of British-based designers during a challenging year for the entire fashion industry due to the pandemic, say the publishers.

It launched with “Shop The Shoot”, a timely update on British Vogue’s popular Vogue Shopping Weekend franchise, which took place between 4 and 6 December on Vogue.co.uk.

“Vogue Fashion Now is a rallying response for the vibrant British Fashion industry during the most testing of times. British Vogue wants to shine a light on British designers – to celebrate their diversity, creativity, resilience and positive impact on our community. If this time has taught us anything at British Vogue, it is that keeping our industry alive is not only important, it is crucial – and its survival will depend on united courage and confidence. See you online!” said editor-in-chief Edward Ennniful OBE.