Your content, your terms? Evidencing and shaping the CMA's publisher controls

Your content, your terms? Evidencing and shaping the CMA’s publisher controls

A closed-door breakfast briefing for publishing leaders.

For years, publishers have watched their content power search results and, more recently, AI-generated answers, with little say over how it’s used. The CMA’s new publisher controls are meant to change that, giving publishers a mechanism to decide how their content appears in Google’s AI-powered search features.

But regulation doesn’t end when the rules are published. Whether the controls deliver will depend on how Google implements them, and on whether publishers can show what’s happening to their content in practice. What should you be monitoring now? What evidence will the CMA need to act? And how can publishers make their voice count as the CMA oversees compliance and decides whether the rules need strengthening?

Join the PPA and leading competition litigation firm Hausfeld for a breakfast briefing on Wednesday 25 November (11:00am- 12:30pm).

Hausfeld’s specialists will explain what the controls require in practice, what publishers should be tracking, how to engage with the CMA effectively, and what routes are available when things go wrong. This will be followed by a frank, open discussion among peers.

Held under the Chatham House Rule, this is a rare opportunity for publishing leaders to get clear, expert guidance and speak candidly about one of the most significant issues facing the industry.

Luke Streatfeild
Partner, Hausfeld

Luke is a competition litigation specialist. His practice focuses on the private enforcement of competition, data protection and consumer law.

Luke advises clients regarding complaints and submissions to the CMA and the ICO, including the first ever complaint submitted to the ICO in relation to the Age Appropriate Design Code regarding alleged unlawful processing of children’s data by YouTube.

Luke has acted on some of the largest and most complex competition litigation matters in recent years, including advising the class representative on the £7 Bn UK claim against Google for abuse of dominance in search, the proposed class representative in relation to the £2Bn claim on behalf of UK app developers for losses arising from Apple’s ATT policy, and a class of UK publishers in the £13.6 Bn claim against Google for abuse of dominance in adtech.

Lisa Amrani
Associate – Competition Litigation, Hausfeld

Lisa is an associate with a focus on competition litigation.

At Hausfeld, she is part of the Big Tech abuse of dominance practice, where she is currently part of the legal team advising proposed class representative Nikki Stopford in her opt-out collective claim against Google on behalf of UK consumers.

She also helps manage cross-border mass litigation cases, notably in relation to different cartels – including the renowned Trucks Cartel. More recently, she assisted clients in the automotive sector on stand-alone and follow-on damages claims across Europe and the UK.

Eilidh Wilson
Head of Policy & Public Affairs, PPA

Eilidh Wilson leads the organisation’s work on influencing public policy and representing the interests of the UK’s professional publishers. She works closely with government, regulators and industry stakeholders on issues including media policy, digital regulation, copyright, AI and the future of publishing, helping to ensure the sector’s voice is heard in policy development.

Eilidh is a specialist in technology policy and regulation, with extensive experience navigating the intersection of emerging technologies, public policy and regulation. Before joining PPA, she led the British Psychological Society’s policy work on the Online Safety Act, shaping the organisation’s engagement with government and regulators on online harms and digital safety.

She also worked in a consultancy, supporting several technology clients on policy, public affairs and regulation.