The partnership will deliver Hello!’s world of celebrity, fashion, health, culture and entrepreneurial stories directly to shopping centre visitors, transforming high-dwell moments into engaging touchpoints that align with wider cultural interests.

Hello! will create regularly updated content for digital screens in retail and public spaces, using engaging visuals and timely stories to help brands reach audiences at the point where culture and shopping come together.

Toby Fairlamb, Sales Director, Limited Space commented “Shopping destinations have become spaces to discover, experience and connect. This partnership is transforming our screens into live editorial moments – adding entertainment, style and energy that strengthens the relevance of our media platforms to the environment around them. Partnering with an editorial leader like Hello! allows us to fuse premium storytelling with powerful digital visibility.”

Designed for the modern omnichannel retail journey, the partnership brings Hello!’s editorial flair to the Limited Space ‘Orbit’ network of landscape and portrait screens, which reach over 60 million UK adults every month.

Andrea Caamano, Digital Content Director, Hello! added “This partnership lets us extend the Hello! experience into the real world – engaging audiences when they’re at their most receptive. Our editorial has always been about bringing readers closer to the stories, trends, and personalities that inspire them. Now, for the first time, we can bring that same sense of excitement, style, and cultural insight directly into the spaces people are visiting every day. Shoppers will be able to engage with Hello! content in a way that feels immediate, immersive, and part of their everyday journey. It’s Hello! brought to life, in the moment.”

The screens are live from 11 June 2026.