This change is temporary while EU countries negotiate a new customs regime over the next two years. By 1 November 2026, a further handling fee is expected to be applied to goods sent from outside the EU. This is a reaction to the increase in the import of small, cheap parcels.

This move has significant implications for publishers with customers in Europe, who face an increase in costs under the new system and risk financial and business consequences if found to be non-compliant.

The PPA understands the concerns this may raise and welcome members reaching out to us or our strategic mailing partner Air Business, who have been working hard to find compliant solutions.

While this document isn’t legally binding, we hope it’s a helpful resource.