
NEW ENDERS REPORT – Consumers, creators, and brands: Rewriting the media playbook
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
Industry News
Industry News
Digital magazine and newspaper subscription app Readly continues to boost its content portfolio with the addition of a number of popular titles across its markets over the last month.
The Readly content portfolio continues to expand rapidly, currently offering 7500 international magazines and newspapers from 1200 publishers. Amongst the latest inclusions is one of Austria's biggest daily newspapers Die Presse.
Ranj Begley, Chief Content Officer commented: "We have a close relationship with publishers in our markets and continue to see strong interest from them to add content to the Readly platform. Our increasing newspaper portfolio is of great added value to our users. We see an increased appetite for digital reading and we are delighted to continue to offer subscribers what they want in new, relevant titles which continue to inform, inspire and entertain them"
Several titles were also added to the growing Italian content portfolio, bringing the number of magazines available to over 270. Publisher Lunasia added five new titles and Media Maker joined with six, including three Readly Exclusives, the first of their kind on the Italian market.
Over the course of the last month, Readly has also announced 16 new titles on the Australian market, including Women’s Health, Men’s Health, Breathe Australia and MOTOR.
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
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