
NEW ENDERS REPORT – Consumers, creators, and brands: Rewriting the media playbook
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
Industry News
Industry News
The Chelsea Magazine Company has unveiled two new launches: Having a Baby and Painting Made Easy.
Having a Baby is an annual, glossy publication from the team behind baby-magazine.co.uk and The Ultimate Baby Book. It will debut on newsstands in September 2022, with promotion in major retailers and across social and digital platforms.
Kate Freud, Editor-at-Large of Baby, said: “Among the many daunting aspects of having a baby is knowing what you need to buy. This super-useful guide will help expectant and new parents make crucial decisions and open their eyes to the wealth of amazing products out there."
Separately, The Chelsea Magazine Company has introduced Painting Made Easy, an art manual from the team behind Artists & Illustrators.
The 108-page one-off guide covers practical and constructive 'how to' content on a range of topics, including painting portraits, landscapes, still life, wildlife and flowers in a range of media such as oils, acrylics and watercolour/gouache.
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
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