Grazia CASA launches spring edition
Following the success of the inaugural issue which hit newsstands last October.
Industry News
Industry News
MOJO has launched a digital audience membership model, providing loyal subscribers with additional exclusive content and multimedia experiences.
The new digital subscription costs £4.99 a month and launches with the offer of a month-long trial priced at 99p.
It will provide members with dynamic, interactive content such as exclusive members-only articles, archive content, early-access and first-reads.
Sam Gallimore, Chief Customer Officer at Bauer Media, said, “We have successfully moved the MOJO business model away from just the traditional print subscription proposition to now providing a membership model that gives the audience expert content on any device, engaging experiences, and relevant services to get the most out of their music passion. It’s great to see this investment in MOJO and the opportunity to grow further our overseas footprint. This is the key for long-term growth!”
Helen Morris, Group Managing Director, Premium, Mass, Celebrity & Entertainment, added: “This new digital subscription package – plus the recent launch of the MOJO Record Club podcast – means we now have even more ways to talk to MOJO’s loyal fans and expanding audience of music obsessives.
“We’ve never been more connected with our audience and are excited to continue to develop and innovate to provide our readers with the best experiences, both on and off the page.”
Following the success of the inaugural issue which hit newsstands last October.
Content is a precious commodity for publishers, meaning instances of illegal copying come at a cost. Here, in the first of two articles, Matt Aspinall,
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