This partnership follows the success of Canopy’s existing long-term partnerships which include The Independent, The Guardian, The Daily Telegraph, Reach PLC, Hearst UK, Future plc, DC Thomson, The Spectator, and HELLO! Magazine.

With an engaged audience, partnering with The Big Issue offers brands an exclusive opportunity to align with a heritage brand and delivers access to a desirable audience are environmentally, socially, and ethically aware.

Paloma Walder, Managing Director at Canopy, said: ” The Big Issue creates significant social impact and we are delighted to help support driving profit through cross-platform ad sales, which in turn supports The Big Issue in continuing their mission to help millions of people in the UK who are affected by poverty. At a time when premium publishers face more challenges than ever before, Canopy is the right partner to deliver focus on driving sales.”

Russell Blackman, Managing Director at the Big Issue, added: “The publishing industry continues to evolve at pace, and we’re committed to providing our commercial partners with the best products and services in the marketplace. Now that we’re part of the Canopy family, we have more resources than ever to extend our reach and help advertisers gain maximum brand exposure and engagement via our trusted and respected brand. Canopy’s depth of expertise and commitment to superior service sits perfectly alongside our own passion for delivering a high-quality experience through all of our content channels.”