A forum to discuss and update on audience measurement projects and developments, such as PAMCo as well as other insight work from PPA Magnetic. This group also provides a forum for insight colleagues to discuss challenges and areas of focus.
At PPA Magnetic, Amanda works with UK publishers to shape research strategy insights, evolve future measurement tools, and prove the impact and ROI of trusted editorial brands.
Through her consultancy work, she delivers data strategies and business transformation across B2B and B2C sectors, building on her background as Group Customer Strategy Director at TI Media.
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