Subscriptions & Membership Steering Group

This group brings together senior consumer and B2B subscription/membership professionals to discuss industry challenges, success stories, innovations, and feedback to the PPA on related regulatory issues.

Chaired by...

Jo Adams, Marketing Director, New Scientist

Jo has over 16 years’ experience as a marketing professional and is innovative and strategic. Highly motivated and results-driven with a proven record in change management and building successful teams that deliver sales and contribution targets using a range of direct and digital marketing techniques, in both consumer and B2C publishing environments.

Previously Head of Subscriptions – Lead Generation & Acquisition at Bauer and Head of Subscription Marketing at TSL Education.