In partnership with

In the current economic climate, pricing is even more crucial to business operations than ever before. The PPA partnered with Simon-Kucher, a growth-focused management consultancy, to give members expert guidance on how to achieve pricing excellence – the most effective lever in unlocking profitable revenue growth.

This PPA decode webinar on Tuesday 9 January (12.30-1:30) discussed the importance of pricing and how to approach different aspects across your customer ecosystem. The speaker in this session shared key learnings from research with recent clients and facilitated a discussion on pricing challenges that attendees are facing.

Speaking in this session

Jonathon Grant, Senior Director, Simon-Kucher

Jonathon specialises in helping B2C media companies with significant subscriber files make the transition from volume/advertising revenue primacy towards a higher focus on subscription revenue. This involves a holistic approach to driving truly incremental and sustainable revenue growth through pricing and packaging across the entire subscriber ecosystem, from prospects through to trialist, subscribers, and lapsed.