AI has been around for longer than we think, and many are already using AI tools without knowing it. But recently it has been thrust to the forefront of our minds and the noise around AI has become overwhelming. Many publishers are deciding what their company policies should be, how the wider market will be affected, and of course, how to harness it to better their own businesses.

Join us for this PPA Scotland roundtable in collaboration with the International Magazine Centre where our expert speakers will discuss:

• The ethics around using generative AI in your own publication
• How you can make your processes more streamlined
• Tools and ideas to grow your business with AI in a way that fits with your company values
  
  

This event is open to anyone working in magazine publishing. As well as hearing from two speakers there will be time for multiple group discussions and networking.

Tickets are free for PPA and International Magazine Centre members, or £20 for non-members. Spaces are limited, so register today.

Speakers

Eric Campbell, Creative and Managing Director, White Light Media

Eric Campbell is the Creative and Managing Director of White Light Media, a comms and content marketing agency that works with clients across multiple sectors. He’s a firm believer in using AI to streamline processes to make our lives easier, but has concerns about the ethics and practicalities of using it as a creative solution in isolation.

Peter Houston, Co-host of the Media Voices Podcast and Co-founder of The Grub Street Journal

With more than three decades of experience, he is one-third of the Media Voices team, publishing a weekly podcast interviewing executives from media brands as diverse as Semafor and The Big Issue and a newsletter spotlighting the top four media stories every day. He recently wrote Practical AI for Local Media, highlighting real-world AI applications for publishers. Peter also publishes The Grub Street Journal, a quarterly print magazine for people who love magazines, and writes The Magazine Diaries newsletter of publishing ideas worth stealing.

Tickets are free for PPA and International Magazine Centre members, or £20 for non-members. Spaces are limited, so register today.

Agenda

• 2.30pm | Welcome and introduction from Nikki Simpson, Director of the International Magazine Centre.
  
• 2.40pm | Peter Houston – Better, Faster and Cheaper with Practical AI. Peter will discuss the wider AI ecosystem, and how you can train AI on your own work.
  
• 3pm | Roundtable discussion.
  
• 3.30pm | Eric Campbell – Where’s the button you press for the idea? Eric will look at practical uses for AI in magazine media, whether AI is helping or hindering the creative industries, and how to create a company policy that fits with your values.
  
• 3.50pm | Roundtable discussion.
  
• 4.20pm | Networking.