The agreement means that Bauer will be able to draw on Canopy’s extensive experience in the delivery of advertising solutions for its commercial partners. Canopy represents 68% of the UK inserts marketplace (which amounts to more than 1,000 print brands) and will incorporate Bauer’s existing inserts operations as part of the agreement.

Chris Duncan, CEO, Bauer UK Publishing said: “The publishing industry continues to evolve at pace, and we’re committed to providing our commercial partners with the best products and services in the marketplace. This agreement supports that aim by providing our teams and our partners across the business with access to the UK’s largest player in the inserts market without missing a beat.”

Chris Grey, Chief Executive Officer at Canopy Media, added: “Bauer Media is home to some of the most iconic and trusted media brands in the UK and we’re proud to now support them with our reach and expertise. We’re looking forward to helping them continue to grow.”

Centrefolds or sponsored sections created by Bauer will continue to be sold by the publisher’s commercial team.