
LLM monetisation: “don’t forget the bot in the audience segmentation”
Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.
Public Affairs
Public Affairs
This legislation puts duties on platforms to take steps to remove illegal content and prevent children from accessing harmful and age-inappropriate content. However, it contains protections for “recognised news publishers” which prevent platforms from arbitrarily removing news content without providing notice and the right of appeal.
The PPA has been in conversation with government officials and the relevant regulatory bodies about whether our members will fall under the scope of these protections. The regulator is expected to launch consultation processes in the next few weeks on implementation, which we will be responding to.
If you have any questions, please contact our Public Affairs and Policy Manager: Eilidh.wilson@ppa.co.uk
For more information about the Bill please click here. To read more about the protections for “recognised news publishers” click here.

Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.

This week the government announced that the implementation date for the new subscription rules in the Digital Markets, Competition and Consumers Act will be brought forward to 1 January 2027.
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