PPA decode: how to build commercially sustainable awards

Awards have been an important and lucrative part of publisher business models for many years, but forecasting and nailing the model is tricky. Audiences are becoming more selective about how they spend time and budget, and sponsor objectives are focussed more and more around lead gen and tangible ROI.

Join us for this in-person roundtable event on Wednesday 20 September from 9am – 11am, where expert panellists from Haymarket, emap, Evessio, and Flume Sales Training will share practical ideas-fuelled presentations and lead discussions about:

How to consider, build in, and communicate ROI for sponsors
Engaging a wider entry pool and encouraging them to commit earlier
Growing and diversifying ticket sales
Building in value for all stakeholders (entrants, attendees, sponsors, etc.)
Creating judging communities, and making them your ambassadors
Ensuring your awards are an all-year-round content and revenue driver, not just during the marketing campaign
How technology can help deliver ROI for sponsors

The session will also see attendees break out into moderated discussions around key focus areas including sponsorship, entries and attendance, and event formats.

This is a free-to-attend event (hosted at White Collar Factory, 1 Old Street Yard, London, EC1Y 8AF) for PPA members only. Spaces are limited so make sure you register today.

Panellists

Simone Broadhurst, Group Event Director, emap

With 20+ years of experience in the b2b media industry, Simone holds a pivotal role in overseeing event operations, content development, marketing strategies, and delegate sales teams. Throughout her career, she has demonstrated exceptional leadership skills – effectively managing and coaching high-performance teams and delivering event growth. Her track record speaks for itself, showcasing her ability to drive success and achieve remarkable results.

Steven Lewis, Head of Awards & Forums, Haymarket Events

Steven is a creative and commercially astute event professional with over two decades experience and a proven track record in delivering high-profile events within the b2b sector. He has a wealth of experience spanning departmental strategy, portfolio growth, product development, end-to-end event management, event launches, account management, and line management.

Gary Clement, CEO, Evessio

Having run successful businesses in events and technology for many years, specialising in web design, Gary decided to combine his skills in creative web design with event management software to provide event teams with a complete all-in-one solution.

Raoul Monks, CEO, Flume Sales Training

Raoul is an engaging speaker, host, trainer, coach, and self-confessed sales geek. He is passionate about driving the performance of b2b companies and has been consulting and training in the world of sales for over a decade.

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