Haymarket Media Group has announced its acquisition of Bay Publishing Ltd, the magazine and online publisher of three established, global brands: Health and Safety International, HSME, AWE International and OSE Directory.

Following Haymarket’s acquisition, Bay Publishing’s global client base will have the opportunity to source the leads they need to grow their businesses via Audience Labs’ ability to create tailored content, customised marketing, webinars, and more.

Kevin Costello, Chief Executive at Haymarket Media Group commented: “Adding Bay to our portfolio couldn’t have come at a better time. It plays to our digital transformation strengths and Haymarket’s known audience model, plus we are experts in producing brands in multiple channels. We are eager to respond to Bay’s audience and client needs and it aligns well with our ambitious growth plans in the coming months too.

Bay Publishing was co-founded in 2002 by Directors Nick Limm and Nigel Fellows. Concentrating solely on the personal protection, health and safety and process emissions control industries, their international magazines are highly respected within their chosen sectors. The significant readership and customer base Bay Publishing already enjoys will now benefit from additional support for client needs, alongside continued trusted, expert content.”

Nigel Fellows, Bay Publishing Co-founder and Director said: “Having built Bay Publishing for the past twenty years, it was so important to find the right company that will keep the authenticity of Bay while creating a needed new offering to the wealth of audiences we serve. We have definitely found that with Haymarket. Its global presence allows our clients to gain enhanced growth opportunities, build new lead-generation and content products and benefit from the established capabilities Haymarket already has.”

Co-founder, Nick Limm added: “The Haymarket team made this decision an easy one for us. With their ownership, Bay Publishing can keep the top-quality journalism we have always been proud of, while building on the opportunities we know our clients want. The next natural step for Bay Publishing is an enhanced digital transformation and we are excited to see Haymarket take it to the next level.”