In the current economic climate, pricing is becoming even more crucial to business operations today.

The PPA has partnered with Simon-Kucher & Partners to help members get expert guidance on developing the right pricing strategy to create business impact.

The consumer media landscape has shifted significantly over recent years with more focus being placed on developing direct consumer relationships. As a consequence of this content creation, distribution and monetisation are more important now than they have ever been, further compounded by an industry wide drive to better leverage personalisation and loyalty.

Watch this webinar with David Smith and Greg Harwood from Simon-Kucher who shared insights based on their experience into the following topics:

• Why pricing matters
• How to approach pricing given the current inflationary climate
• The fundaments of subscription pricing in B2C spanning packaging, price model and price level
• Real life project case studies including lessons learned plus tips and tricks