
NEW ENDERS REPORT – Consumers, creators, and brands: Rewriting the media playbook
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
Industry News
Industry News
In the first issue there’s an exclusive interview with Professor Brian Cox, and Robin Ince shares a feature that pits the story writing skills of a professional writer against artificial intelligence.
Catering to all readers with a thirst for knowledge and an inquisitive mind, IQ also offers a mix of puzzles and mind-bending challenges, perfect for readers who love to put their intellect to the test.
Cath Hill, CEO of Mensa said: “I am delighted with our new magazine and hope our members will be equally as pleased. There is a wonderful variety of features, which makes for a fascinating read, and we’ve also been very fortunate with the profile of our interviewees. I look forward to our continued partnership with Think and I can’t wait to see what’s planned for the next issue.”
John Innes, Executive Director of Think added: “Working on the new Mensa members magazine has been a joy. There are so many interesting stories to tell that our challenge hasn’t been what to include, but what to leave out. We’re looking forward to telling lots of exciting stories in the months ahead.”
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
The PLS Conference 2025 brings together leading voices in publishing, who will be exhibiting and hosting an expert-led session.
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