
LLM monetisation: “don’t forget the bot in the audience segmentation”
Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.
Industry News, Industry Voices, Public Affairs
Industry News, Industry Voices, Public Affairs
The House of Lords’ Digital and Communications Committee has published a report making a series of recommendations to the government about AI and copyright. Of particular interest to the PPA, it has urged the government to:
The Government must formally respond to this report, addressing the recommendations, within two months.
In the meantime, the Government must fulfil its statutory obligation to update Parliament on its progress regarding AI and copyright by Wednesday 18 March, including the publication of an economic impact assessment. However, reports in the Financial Times suggest the Government is unlikely to propose immediate legislative or regulatory changes, opting instead to announce further consultations on these issues.
The PPA continue to engage with government and regulatory stakeholders on these matters, and is collaborating with coalition partners on the MakeItFair campaign. To speak with our team about AI and copyright, please contact eilidh.wilson@ppa.co.uk

Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.

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