Industry News
LLM monetisation: “don’t forget the bot in the audience segmentation”
Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.
Industry News
Industry News
Across two days of keynotes, panels and networking, the event will explore how publishers, agencies and brands can harness innovation to build trust, engage audiences, and deliver commercial growth in an evolving landscape.
Speakers include: effectiveness expert Peter Field; author and culture expert Bruce Daisley; Kate Rowlinson, CEO, WPP Media UK; Patrick Affleck, CEO, Havas Media Network; Sarah Barron, CMO, Domino’s UK & Ireland; Vicky Fox, CPO, OMG UK; Venya Wijegoonewardene, CSO, Spark Foundry UK, and many more…
As a partner of the event, the PPA and PPA Magnetic are able to offer a 30% discount on delegate tickets. Simply enter the code PPA30 when booking at this link to secure your place. Valid until 31 October.
Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.
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