
NEW ENDERS REPORT – Consumers, creators, and brands: Rewriting the media playbook
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
Industry News
Industry News
Rebecca Dubock, Process Portfolio Editor commented: “We know how much our readers love arrowwords, so we’ve brought out a bumper new magazine devoted to these moreish puzzles.”
John Simmonds, Publisher added: “Seemingly simple from the outside, the Puzzles category presents an ever-changing landscape, so to maintain our trajectory of market share growth we keep a close eye on changing audience preferences. The launch of Arrowwords Collection is a great example of our ability to react to market conditions and the team’s mission to give the puzzling public more of what they want.”
Publishers should focus on trust, usefulness and community and avoid trap of chasing consumer behaviours, says new Enders report
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