Industry News

Subscriptions: six practical courses

The PPA is delighted to be working with Abi Spooner from Atlas to host a series of in-person courses for subscription marketing professionals.

We will be hosting six practical and interactive half-day courses, designed for marketers working in B2C and B2B media, and will include the latest in best practice strategies, helpful publisher case-studies, and learnings that can be immediately implemented back in the office.

Each course has been designed to develop skills, build confidence, and unleash the potential of those working day-to-day with recurring revenues.

The courses will be in central London and take place from 10.30 to 15.30.

Dates and topics:

  • 20th April: An introduction to the art and science of subscriptions
  • 1st June: Profitable strategies for engaging and retaining customers
  • 6th July: Who is my customer? Audience development and customer targeting in subscriptions
  • 15th September: The secret to successful subscription campaign planning 
  • 19th October: Building brilliant customer relationships through effective personalisation and first-party data
  • 15th November: Supercharge your social and community networks for subscription success 

Member and non-member rates available. Find out more here.

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