B2B Events Leaders

A network of event operations and strategy leaders from across the B2B sector, united by a passion for great events and a collegiate approach to the industry’s biggest questions. Members meet regularly to share challenges, spot opportunities and, above all, find solutions together.

Co-Chaired by...

Jenna Abbott, Managing Director, Shard Financial Media

As Operations Director Jenna leads the company and operations across events, marketing, data, digital, community, content, and membership. She drives the success of a diverse portfolio of face-to-face events, roundtables, and digital forums.

A passionate advocate for diversity and inclusion, Jenna founded the Women & Diversity in Credit Steering Committee and created a mentoring programme for underrepresented talent in financial services.

Hannah Bray, Managing Director, Commercial & Events, PPA

Member companies

Who's it for?

Senior B2B events leaders with responsibility for event revenue, operations, sponsorship and more across their businesses.

Typical focus areas

Growth trends
Risk management
New format ideas
Sustainability
Event tech and innovation
Venues and other suppliers

Most recent session

Roundtable trading update (how are people finding the current market, revenue trends etc)
Delegate marketing – what’s working in your marketing mix right now? Including but not limited to:

– Audience acquisition vs owned audiences
– Paid vs free attendance models – and other ticketing options
– Timing and conversion curves
– Content-led marketing
– Sponsor-led marketing
‘AI check-in’ – any new ways in which you are using AI, to share?