The Elf on the Shelf: A Christmas Tradition, created by CCA and B is the the tale of a Christmas elf that helps Santa with his nice list. Each night in December the Scout Elves fly to the North Pole to report to Santa before returning and hiding in different locations in your home creating a game of hide and seek for your children each morning.

This special tradition has seen 13 million + Santa’s Scout Elves adopted by families worldwide since 2005 and the brand is poised for the biggest year in the UK market to date in 2019 with renewed partnerships and product launching across all major categories!

‘Santa’s Scout Elves, from The Elf on the Shelf®, make the lead up to Christmas even more magical, so we are absolutely delighted to be able to add to the festive fun and excitement by publishing the official magazine for this amazingly successful brand, that has captured the hearts and imagination of children and, importantly, their parents too,’ said Danny Morris, Managing Director at Signature Publishing Ltd.

This must-have Elf-tastic magazine is packed with puzzles, games, colouring, jokes and competitions. The special issue comes with 5 surprise gifts to unwrap plus a snow globe to decorate for hours of festive fun! We Love The Elf on the Shelf® magazine is out on 25th October 2019 and priced at £5.99.