The Elf on the Shelf: A Christmas Tradition, created by The Lumistella Company. It has been adopted by 14.5 million families worldwide since 2005.

‘Each year the Christmas season becomes extra-special with the magic and tradition of Santa's Scout Elves, so after an incredibly successful 2019, we are doubly delighted to be publishing two official magazines, which will capture the excitement and wonder of this much-loved brand,’ stated Julie Patten, Editor at Signature Publishing.

We Love The Elf on the Shelf® will be on sale 23rd October 2020 priced at £5.99. The magazine comes with 5 surprise gifts to unwrap plus a bauble to decorate. Colour it! The Elf on the Shelf® will be on sale 6th November 2020 priced at £5.99. This special issue will come with a bumper colouring set and surprise cracker for hours of festive fun!