Hiring that’s fair, inclusive, and diverse isn’t just a trend – it’s smart business. Companies that prioritise equitable hiring outperform their peers in productivity, innovation, and revenue. That’s why we’ve launched the PPA Good Hiring Code, a voluntary commitment that PPA members can use to demonstrate excellence in inclusive hiring.

This is backed by the Good Hiring Guide, filled with practical guidance to help media organisations navigate the entire recruitment process, ensuring inclusivity and best practice at every stage.

This members-only resource, developed with input from PPA members and the Next Gen Board, is now available and provides actionable insights for companies of all sizes. It also supports your efforts to meet new legal requirements, including the government’s latest employment law changes.

What does the Code do?

The PPA Good Hiring Code sets a clear framework for companies committed to achieving best practice in inclusive hiring. It holds adopters to high standards across the entire recruitment process, ensuring that their practices are fair, equitable, and aligned with industry-leading approaches.

Adopters of the Code are supported by comprehensive guidelines to help them implement fair, inclusive, and effective hiring practices, and equips companies with the tools to build an inclusive, high-performing workforce. 

What you’ll find in the Good Hiring Guide:

• Talent attraction and sourcing
  How to broaden your recruitment reach and engage underrepresented candidates.
  
• Hiring manager training
  How to equip hiring managers with skills to foster fair and open-minded decision-making.
  
• Role design and advertising
  How to create inclusive roles and job ads that attract diverse talent.
  
• Applicant screening and responsible AI
  How to leverage AI responsibly while maintaining fairness in candidate evaluation.
  
• Interviews and candidate communication
  How to communicate openly and respectfully with candidates throughout the process.
  
• Onboarding
  How to ensure a smooth and inclusive start for new hires.
  
• Measurement and continuous improvement
  How to track progress and refine your hiring practices to stay ahead.

To introduce the PPA Good Hiring Code, we hosted a webinar where we explored the key challenges and opportunities for inclusive recruitment. Covering the use of AI in hiring, as well as discussing the approaches Immediate, TTG Media, and Haymarket have taken to attract and retain the right talent.

Register your interest